modern digital marketing strategies

 Mobile marketing offers several key benefits, making it an essential component of modern digital marketing strategies. Here are some of the most significant advantages:

1. Direct and Immediate Communication

• Benefit: Mobile marketing allows businesses to reach customers instantly through SMS, push notifications, and in-app messages. This immediacy is particularly effective for time-sensitive promotions, flash sales, or urgent updates.

2. High Engagement Rates

• Benefit: Mobile marketing channels like SMS and push notifications typically have higher open and engagement rates compared to other forms of digital marketing. For example, SMS messages have an open rate of around 98%, which is significantly higher than email.

3. Personalized User Experience

• Benefit: Mobile marketing enables highly personalized content based on user behavior, preferences, and location. This personalization increases relevance and can significantly boost engagement and conversion rates.

4. Access to a Large Audience

• Benefit: With the majority of people using smartphones, mobile marketing provides access to a vast audience. This broad reach allows businesses to connect with potential customers wherever they are, whether they're browsing social media, checking emails, or using apps.

5. Cost-Effective

• Benefit: Mobile marketing can be more cost-effective than traditional advertising methods. For example, SMS marketing is relatively inexpensive and offers a high return on investment (ROI). Additionally, social media ads and mobile search ads often provide better targeting options at a lower cost.

6. Location-Based Targeting

• Benefit: Mobile devices allow businesses to use location-based marketing strategies, such as geofencing, to target customers based on their physical location. This can be particularly effective for driving foot traffic to physical stores or offering localized promotions.

7. Enhanced Customer Engagement

• Benefit: Mobile apps and responsive websites offer interactive and engaging experiences that can enhance customer loyalty. Features like loyalty programs, mobile wallets, and personalized content keep users coming back.

8. Integration with Other Marketing Channels

• Benefit: Mobile marketing can be seamlessly integrated with other digital marketing channels, such as social media, email, and content marketing. This integration helps create a cohesive brand experience across multiple touchpoints.

9. Detailed Analytics and Insights

• Benefit: Mobile marketing provides access to detailed analytics and insights, allowing businesses to track user behavior, measure the effectiveness of campaigns, and optimize strategies in real-time.

10. Flexibility and Adaptability

• Benefit: Mobile marketing campaigns can be quickly adjusted or updated based on real-time data and feedback. This flexibility allows businesses to respond to market changes, customer preferences, and emerging trends more efficiently.

11. Increased Brand Awareness

• Benefit: Mobile marketing helps businesses maintain a constant presence on users' devices, whether through apps, notifications, or mobile-friendly websites. This visibility increases brand recognition and keeps the business top-of-mind for customers.

12. Better Customer Experience

• Benefit: Mobile marketing allows businesses to deliver a seamless and convenient customer experience. With features like one-click purchasing, mobile payments, and easy navigation, users can interact with brands more effortlessly.

Different Ways Of Investing

Investing is a device for building riches, however it is not just for the well off. Anybody can begin an Investing system, and different vehicles make it simple in any case little sums and add to a portfolio occasionally. Truth be told, separates Investing from betting that it requires investment-it is not a get-rich-speedy plan. Investing is likewise about profiting. Spending is simple and gives moment satisfaction-regardless of whether the overdo it is on another outfit, a get-away to some extraordinary spot or supper in a favor eatery. These are superb and make life more charming. Yet, Investing requires organizing our budgetary prospects over our present cravings. Investing is an approach to set aside cash while you are occupied with life and have that cash work for you so you can completely receive the benefits of your work later on. Investing is a way to a more joyful completion. There are a wide range of ways you can approach Investing, including placing cash into stocks, securities, shared assets, ETFs, land (and other option venture vehicles), or notwithstanding beginning your own business. Each venture vehicle has its positives and negatives, which we'll examine in a later segment of this instructional exercise. Seeing how diverse sorts of speculation vehicles function is basic to your prosperity. For instance, what does a shared store put resources into? Who is dealing with the store? What are the charges and costs? Are there any expenses or punishments for getting to your cash? These are all inquiries that ought to be replied before making a venture. While it is valid there are no certifications of profiting, some work on your part can expand your chances of being a fruitful speculator. Investigation, inquire about and even simply perusing up on Investing can all offer assistance. Since you have a general thought of what Investing is and why you ought to do it, it's a great opportunity to find out about how Investing gives you a chance to exploit one of the marvels of arithmetic: accumulating funds. There are many sorts of speculations and Investing styles to browse. Common assets, ETFs, singular stocks and securities, shut end shared assets, land, different option speculations and owning all or some portion of a business are only a couple of illustrations. Stocks Purchasing offers of stock speaks to possession in the organization and the chance to take an interest in the organization's prosperity through increments in the stock's cost in addition to and profits that the organization may pronounce. Shareholders have a claim on the organization's benefits. Holders of regular stock have voting rights at shareholders' gatherings and the privilege to get profits in the event that they are pronounced. Holders of favored stock don't have voting rights, however do get inclination regarding the installment of any profits over normal shareholders. They likewise have a higher claim on organization resources than holders of basic stock. Bonds Securities are obligation instruments whereby a speculator successfully is advancing cash to an organization or office (the guarantor) in return for intermittent premium installments in addition to the arrival of the bond's face sum when the bond develops. Securities are issued by partnerships, the government in addition to many states, districts and legislative organizations. A run of the mill corporate security may have a face estimation of $1,000 and pay intrigue semi-every year. Enthusiasm on these securities are completely assessable, yet enthusiasm on metropolitan bonds is absolved from government charges and might be excluded from state charges for inhabitants of the issuing state. Enthusiasm on Treasuries are saddled at the government level as it were. Securities can be bought as new offerings or on the auxiliary market, much the same as stocks. A security's esteem can rise and fall in light of various variables, the most critical being the bearing of loan costs. Security costs move contrarily with the course of loan costs.

Things to Remember While Investing in Art

The Indian art market is divided into two segments - Modern and Contemporary. Modern segment comprises of masters like M F Husain, S H Raza, F N Souza, VS Gaitonde, Amrita Sher Gill and more. Contemporary segment is comparatively young, around last 30 years. Alternately, Painters who were born after 1930. 1. Do your own research. One of the first things to do before buying art is to empower yourself by reading up on art, visiting local art galleries, meeting artists/ collectors and other people who are actively involved in this field. Talk to artists, consultants and curators to get insights about the functioning of the art market and to also network with like-minded people intending to buy art also known as "Collectors". There are international auction houses like Sotheby's and Christie's which focus on Indian art. Also there are domestic auction houses like Pundoles, Asta guru and Saffron Art. You can contact dealers and galleries. You can also approach an art advisor. You can end up paying a consultant 2-5% fee for expensive works. The service for smaller works may cost 5-15% of the value of the artwork. Fees also depends upon rarity of art work. Ensure that the dealers and galleries sell genuine/ authentic works. Art market is full with fake artworks, so make sure you do proper research before buying the art. Check few important documents while purchasing art like authenticity guarantee, a provenance certificate, that is the previous owners of the artwork, condition report, publications (if any). Nowadays, many auction houses like Saffronart do not provide authenticity certificate. While buying from the auction houses make sure you understand buyer's premium and the total cost incurred by (delivery charge, taxes, etc). Usually when you are buying through a dealer, only the seller has to give commission to the dealer and not the buyer. This can also be happen when you buy from a gallery. Again this depends on dealer, gallery and artwork involved. 2. Quality, not quantity. Invest in fewer pieces that are higher quality. Not all pieces done by a renowned artist are masterpieces. You must take help from experts to recognise a masterpiece. For instance, an oil on canvas is perhaps the most expensive form of painting. Then is an acrylic on canvas, followed by an acrylic on paper. Then would follow watercolor on paper and charcoal on paper. 3. Buy art that you like and understand. Allocate a budget. Buy art that you like. It is something you may keep for a lifetime, as you don't know whether you will be able to sell it or not. Unlike other forms of investment such as stocks, it is worth remembering that art has an aesthetic quality that can, and some say should, be appreciated outside of its monetary value. Art is a long term investment. Also, prices of a renowned artist's works do not necessarily shoot up when he dies. Art should not form more than 5% of your total investments. 4. Maintaining the artwork Once you buy the art, you also need to incur the maintenance cost like insurance, storage cost. Also you need to take care of the artwork, like art should be stored in an environment that does not get direct sunlight. 5. Investing in emerging artists Experts say you can look at investing in emerging artists whose works are available from Rs 1 lakh onwards. Though they may be a good option, it is difficult to predict who will make it big in the future. For this, you need to take advice from experts in the field. 6. Prints, limited editions If you have limited budget, you can also invest in limited edition prints like serigraphy, lithography. 7. Evaluating an artwork.

How to Plan Your Investments

Whether you are an individual or a corporate body planning your investments ahead is of at most importance. As planning your investments means planning your future financial status and meeting unforeseen with ease and confidence it has become life blood that makes your path of hardships a bed of roses. Planning your finances involve planning your inflows and outflows i.e., In short managing the entire flow of funds during a certain course of time. Thus, it is a must for anyone to plan your investments well in hand so; that your future will be safe and you can encounter any issue with ease and comfort. A proper investment planning would make your financial distress also a bliss as you always have a surplus reserve for different unforeseen of life. The reasons for financial distress could be multitudinous but the survival rate is higher and quicker for those who are financially planned when compared to those who are not. For having a proper investment planning you must follow few but regular steps which will save you at the eleventh hour. Let us look at few steps that you must follow to cushion yourself financially and to get a tag of well investment planner. • The first and foremost step in investment planning is to assess your income. Asses all your inflows, which must include any sort of long term or annual cash inflows that you are expecting. • Once you assessed your cash inflows, the next major step is to set a goal that could be any specific aspect that you would like to achieve with the money you are going to save from this year onwards. • Once you set forth your goals and assess your inflows the next step is to plan your savings. The other way planning your investments. To plan your investments well you must know what your risk coefficient is and how much profits you want to make out of your little investments. To know this you must look at variety of financial and demographic and socio- economic factors that affect you and your family's lifestyle. • Once you are done with the assessment of your risk coefficients and return expectations the next big leap is to set an investment strategy. Under this, you will choose among different investment alternatives that are available to you based on your risk and profit margins. • Once you choose a basket of investment options, go with the ones that are convenient for you in terms of time horizon, maturity period and return margins and so on. Having a clear investment strategy would not only make you a good investment planner but also a supersaver to your own self and to your family at times of emergencies.